Amazon seller analytics

Amazon seller analytics, grounded in your authorized data

Analyze Sales & Traffic by ASIN, reconcile actual orders, and understand how off-site campaigns influence product engagement and sales.

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Sales & Traffic metrics are available when Amazon grants the required role and report access.

Chuhaijiang is an Amazon seller analytics workspace that uses seller-authorized SP-API reports, Amazon Ads Attribution, and first-party landing-page signals. It does not scrape Amazon public pages.

Data provenance

From seller authorization to decision-ready analytics

GET_SALES_AND_TRAFFIC_REPORT
01

Seller authorization

The seller connects their own store through Amazon OAuth and controls access.

02

Official Amazon data

SP-API reports, seller orders, and Amazon Ads Attribution stay identifiable by source.

03

Seller-isolated analytics

Traffic, orders, and campaign outcomes are analyzed only for the authorized seller.

SessionsPage viewsUnits orderedProduct salesNo public-web scraping

Real product views

See every signal in its original context

The workspace keeps delivery, landing-page engagement, Amazon Attribution, and Seller Central order data separate so sellers can compare them without inventing a blended total.

Chuhaijiang seller analytics showing a cross-source funnel from TikTok delivery through an Amazon store
Cross-source funnel with source-specific rates and report freshness.
Chuhaijiang Amazon attribution and actual sales reconciliation view
Amazon Attribution beside Seller Central actual sales—shown side by side, never added together.

Four views of the same seller-owned business

Each view answers a different question and preserves the boundary of its Amazon source.

Sales & Traffic by ASINRole-dependent

Review sessions, page views, units ordered, and ordered product sales by child ASIN and day when report access is available.

Actual order reconciliation

Compare actual units and sales from seller order reports with promotion-code-confirmed revenue.

Off-site attribution

Follow clicks to Amazon, detail page views, add-to-carts, purchases, attributed sales, and ROAS within the attribution window.

Store and catalog context

Connect metrics to the seller's own storefront, marketplace, listings, and promoted ASINs.

What each number comes from

Different Amazon signals answer different questions. Chuhaijiang keeps their source and availability visible.

SP-API Sales & Traffic report

Sessions, page views, units ordered, and ordered product sales by child ASIN and day.

Used when Amazon grants the required Brand Analytics role and the report is available.

SP-API seller order reports

Actual units, sales, and promotion signals from the seller's own orders.

Available to an authorized seller account with the applicable order permissions.

Amazon Ads Attribution

Clicks to Amazon, detail page views, add-to-carts, purchases, attributed sales, and ROAS.

Available to connected Amazon Ads advertisers; conversions continue updating during the 14-day window.

First-party landing-page signals

Page visits, qualified engagement, and clicks from the seller's campaign page to Amazon.

Collected only on Chuhaijiang-hosted campaign pages; no Amazon public-page data is collected.

Attributed sales and seller-order sales are shown side by side. They are never added together or presented as the same orders.

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How a seller uses Chuhaijiang

01

Authorize

Connect the seller's own Amazon store and, when needed, Amazon Ads advertiser.

02

Sync

Chuhaijiang requests only the official reports required for the selected analytics.

03

Analyze

Review ASIN traffic, actual orders, and off-site outcomes with source and freshness in view.

Data use and compliance

  • We access Amazon data only after the seller authorizes their own account.
  • We use the minimum report and order scopes required to provide seller analytics and campaign measurement.
  • Each seller's data is isolated and shown only within that authorized workspace.
  • We do not scrape Amazon public pages or sell marketplace-wide competitor data.
  • Sellers can revoke authorization through Amazon or disconnect the account from Chuhaijiang.

See how Chuhaijiang handles authorized data in our Privacy Policy.

Amazon seller analytics FAQ

Why does Chuhaijiang request the Brand Analytics role?+

To request the Sales & Traffic report and show sessions, page views, units ordered, and ordered product sales by ASIN and day.

What Amazon data does Chuhaijiang access?+

Only data from seller-authorized accounts: applicable SP-API reports, seller orders, catalog context, and connected Amazon Ads Attribution reports.

Are Amazon Attribution sales and seller-order sales added together?+

No. They are different signals with different scopes and timing, so Chuhaijiang shows them side by side and never adds them together.

Does Chuhaijiang scrape Amazon product or competitor pages?+

No. Amazon analytics comes from authorized official APIs and reports, not public-page scraping or marketplace-wide competitor collection.

Can a seller revoke access?+

Yes. The seller can revoke authorization through Amazon or disconnect the account in Chuhaijiang.

Built for accountable decisions

Review Amazon performance with every signal kept in context

Connect your seller account to bring official Amazon reports, actual orders, and off-site attribution into one source-aware workspace.

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Questions from Amazon or a seller team?

Our support team can explain requested permissions, data use, report availability, and account disconnection.